priceline case study - 2108 Words

Priceline case study Full Description priceline.com Incorporated (priceline.com) is an online travel company, which offers a range of travel services, including hotel rooms, car rentals, airline tickets, vacation packages, cruises and destination services. Internationally, the Company offer customers hotel room reservations in over 90 countries and 32 languages. In the United States, priceline.com offer the customers the ability to purchase travel services in a price-disclosed manner or the opportunity to use the Name Your Own Price service, which allows the customers to make offers for travel services at discounted prices. The subsidiaries of the Company include Lowestfare.com LLC and Travelweb LLC. In May 2010, the Company acquired†¦show more content†¦The Company also offer price-disclosed cruise trips through World Travel Holdings, Inc. (WTH). The cruise service allows consumers in the United States to search for and compare cruise pricing and availability information from 20 cruise lines, a nd to purchase cruises online or through a call center by selecting from the published offerings and prices. The Company offer air, hotel and vacation package customers in the United States an optional travel insurance package, which provides coverage for, among other things, trip cancellation, trip interruption, medical expenses, emergency evacuation, and loss of baggage, property and travel documents. It also offers the rental car customer in the United States the opportunity to purchase collision damage waiver insurance. The travel insurance is arranged for by BerkelyCare, a division of Affinity Insurance Services, Inc. and underwritten by Stonebridge Casualty Insurance Company, an AEGON Company. The Company competes with Expedia, Orbitz Worldwide, Sabre, Venre, Tui Travel, Gullivers, octopustravel, Superbreak, hotel.de, Hotel Reservation Service, Ctrip, Rakuten, Wotif, Google, Yahoo!, Bing, AOL, Mobissimo.com, FareChase.com, Kayak.com, SideStep.com, TripAdvisor, Travelzoo, Cheapflights.com, Galileo, Travelport and Amadeus. Case Study: Priceline By James Maguire November 27, 2002 Although many e-commerce businesses were hurt by theShow MoreRelatedCan Business Model of Priceline.Com Be Saved3209 Words   |  13 PagesWith the introduction of its innovative Name Your Own Price services program in April 1998, Priceline provides this unique transaction service allowing consumers and businesses to leverage the Internet for the buying and selling of leisure airline tickets, hotel rooms, rental cars, cruises, vacation packages and even home mortgages. Since launching its business, priceline.com has sold millions of airline tickets, hotel room nights, and rental car days. Priceline.com is the patented Internet pricingRead MoreE Commerce. Impact of Internet for the airline industry.4092 Words   |  17 Pagesbuying flight ticket. Customers can now purchase their tickets directly from the airlines via the Internet using intermediaries and/or cybermediaries in order to find the possible cheapest ticket. Moreover, online discount travel services, such as Priceline and Hotwire, allow airlines to dump excess inventory. They can use these channels, along with their own online specials, to drive traffic to less-popular routes, such as flights with inconvenient connections. Airlines are also using electronic channelsRead MorePrice Dispersion, Competition, And The Role Of Online Travel Agents1742 Words   |  7 PagesPrice dispersion, competition, and the role of online travel agents: Evidence from business routes in the Italian airline market In this study they use research to further understand what’s driving price dispersion? They investigate very distinct factors between online travel agents and airlines’ direct channels influence price dispersion. Airline markets are characterized by the existence of substantial price dispersion, to be intended as a measure of price variations in the market. Indeed, it isRead MoreLeadership Analysis : Mark Zuckerberg1672 Words   |  7 Pagesvalues individualism. For that reason, it can be reasoned that this does not work for as an ultimate model for sustainability. Leadership Analysis of the Mark Zuckerberg Founder (CEO of Facebook) Mark Zuckerberg’s leadership method over and done by a case study format as a difference between process and trait leadership approaches. These methodologies are also associated to Zuckerberg’s TL known as transactional leadership style, which is well thought-out to be negative one. A recommendation on how ZuckerbergRead MoreUsing The Digital Space And Social Media1639 Words   |  7 Pagesways to reach a customer, companies are willing to spend more money in that area. It is believed that these advertisements and the amount spent on them may influence a consumer’s expectation of the product (Kirmani and Wright 1989). If this is the case, a company will be much more willing to spend more money on advertising to get a customer to believe in their product and want the product that much more. With advertising comes the ability to find new customers and to revive relationships with oldRead MoreVizio Strategy Essay1821 Words   |  8 PagesStrategy Paper: Vizio 1. Analyze competitive forces in the US LCD TV industry. Porter’s Five Forces Intensity of Rivalry – rivalry intensity is very high as evidenced by the severe price competition as the case references (24% decline from 2006 – 2007 alone). Competition comes from the plethora of players, both established ones such as Phillips, Sony and Panasonic as well as upstarts such as Syntax-Brillian Corp. Threat of Entry – traditionally the barriers to entry for this industry haveRead MoreThoughts on a Family Vacation1831 Words   |  8 Pagesschedules jammed with multiple sports and school activities makes the idea of time that enables us to reconnect and cement our family relationships a motivation to expend time and resources on a vacation. Studies have sought to explain the why we are willing to splurge on a holiday. A travel industry study identified nine motives for pleasure as opposed to business travel, â€Å"escape from a perceived mundane environment, exploration and evaluation of self, relaxation, prestige, regression, enhancement ofRead MoreCase Study 2 Essay2862 Words   |  12 PagesAirline Distribution Systems in 2013: A Case Study Embry-Riddle Aeronautical University Worldwide Abstract Airline distribution systems are undergoing a dramatic change in the way airline tickets are distributed due to the influence of different factors such as new technology, low-cost demands, and the changing needs of travelers. This paper will discuss those factors and discuss Global Distribution Systems (GDS) and what advantages airlines would gain from being in control of ticket distributionRead MoreEntrepreneur-Case Study2891 Words   |  12 Pagesentrepreneurial ventures worldwide, the first decade of 21st century is the testimony of bitter shakedown. Suddenly most of the businesses are no more. And quite a few others that had been touted as the waves of the future have either diminished in scope like Priceline or are finding themselves reverting to their central, more traditional business core like Cisco. This implies that despite having skilled management, expensive litigation and abundance of resources most of the creative breakthroughs not necessarilyRead MoreUnited-Continent al Meerger4494 Words   |  18 Pagesof Industrial Organization Education: Vol. 5: Iss. 1, Article 1. DOI: 10.2202/1935-5041.1034 Unauthenticated | 62.189.189.132 Download Date | 6/6/13 12:08 PM United-Continental Merger Robert J. Carbaugh and Koushik Ghosh Abstract This case study discusses the nature and likely effects of the proposed merger between United and Continental. It is intended as a lecture for instructors teaching undergraduate courses in Industrial Organization or Antitrust Economics KEYWORDS: United, Continental

Corporate Ceos Of Low Wage Employees - 1049 Words

In 1980, CEO s made 42 times the pay of an average worker. The disparity has grown so much that in 2013 the CEO to worker pay ratio was 744:1. America is supposed to be a land of opportunity, a country where hard work and playing by the rules would provide working families a middle-class standard of living. But in recent years, corporate CEO s have been taking a greater share of the economic wealth while wages have stagnated and employment has not fully recovered. Highly paid CEO s of low wage employees are fueling this growing economic inequality. In 2013, CEO s of the SP 500 index companies received on average, $11.7 million in total compensation, according to the AFL-CIO s analysis. While CEO pay remains extremely high, production and nonsupervisory workers took home only $35,000 on average in 2013, and a full-time worker making the federal minimum wage earned only $15,080. One of the famous terms being used in correlation to fired CEO s is â€Å"golden parachutes†. This is where CEO s are being paid when they leave the company they are working for and they receive a compensation that is far greater than the salary that they take home. In other words, you get paid more to be fired, than you do if you were asked to work there. According to a study done by GMI Rating Report, 21 CEO s received more than $100 million each in â€Å"walk away† packages. Companies like General Electric, Home Depot, Exxon, and ATT have collectively provided nearly $4 billion in golden parachutes.Show MoreRelatedManagement Of Practice Case Study998 Words   |  4 Pageshave been identified are old employees (50s-60s), young employees (students), and shareholders. These three stakeholders could be affected the most by the CEO’s decision. Firstly, old employees who work for the company for many years should have larger proportion of the company’s employee wage than young employees. For first option, this option will cause biggest impact for old employees as they already have high monthly salary, however they will have to reduce their wages to be hourly salary and mightRead MoreAnalysis Of Aetna s Workplace Culture930 Words   |  4 Pagesif they are an insurance company or not. The CEO’s mantra on having a successful workplace simply states â€Å"let’s invest in our people† (Aetna CEO: Let’s, 2015). Bertolini himself was no stranger to struggle in his personal life, having his son beat an incurable cancer as well as he himself getting into a skiing accident where he was given his last rites (O’Donnell, 2015). Having gone through these life altering events, his outlook on how employees should be treated and the resources they shouldRead MoreCeo Compensation1988 Words   |à ‚  8 Pagesmatter and then the pay-performance connection within organizations. We will also touch on the real wages of employees and how America compares to international companies. We will finish our argument with some recommendations that we feel will help make organizations as a whole better. High Pay, Low Performance Financial Crisis It is shown in several studies that high CEO pay is linked to low company performance. In the article, â€Å"Chief Executive Compensation: An Empirical Study of Fat Cat CEOsRead MoreSocial Conflict Theory : Class Conflict Essay1299 Words   |  6 Pageseconomic system, industries and trades are controlled by private owners for profit. The private owners in America will stop at nothing to drive up profits, including paying their employees starvation wages, having welfare pick up their slack, and outsourcing American jobs. Corporations will even stoop as low as not giving employees enough hours to be considered full-time, just so they can get around providing them with health insurance. Even though they provide a service to the economy, the damage theseRead MoreWhy Do Chief Executive Officers?1034 Words   |  5 Pageseveryone, though they are already responsible to employees, Board of Directors, and company shareholders. CEOs are trying to appease interest groups and other out side stakeholders when considering the company’s business deals. Some organizations have been successful with corporate social responsibility (CSR), while others have failed. To what degree should the federal government be involved with CSR? Companies create jobs; keep unemployment rates low, and invest in their communities purchasing fromRead MoreMinimum Wage Laws For The United States Essay1742 Words   |  7 PagesThe minimum wage is the mandated price floor paid on hourly or daily basis for the employees regulated by the government or the union. In â€Å"Federal Minimum Wage†, New Zealand and Australia enacted the first minimum wage law during the late 19th century to prevent employers’ exploitation of workers. In 1912, Massachusetts passed the first minimum wage legislation in the US that was enforced for women and children, and fifteen more states followed in the next eleven years. However, the Supreme CourtRead MoreRetail Market Of The Retail Industry 1726 Words   |  7 PagesSales, People, Employees, Politics, n.d.). Although, the large retailer has had some controversial issues about its operating approach, the company has continued to rapidly grow in the retail industry. The retail industry has been a huge success all over the world and the continued success of the retail industry is mainly due to the high focus company’s put on their customers. Customers are the most important aspect of the retail industry and companies treat them as such. CORPORATE STAKEHOLDERS WhenRead MoreCase Study : The Dark Ages Attitude Toward Management1543 Words   |  7 Pagesranging from â€Å"aggressive to abusive†. This especially irritated staff as management promised this issue would not occur in the past yet it happened again. Staff are also looked down on as â€Å"low-skilled† whereas supervisors say this is â€Å"far from the truth†. An issue can be raised where 92% of HealthCo employees are woman yet management is dominant by males. This could be the case of a sexist CEO who prefers men over woman as managing members of the business. In my opinion the issueRead MoreEthics of the Textile Industry1463 Words   |  6 Pagesbecause of their incredibly low income, while Australian teenagers are oblivious to this and the story of the person behind the machine who has made their clothing. A  sweatshop  is  a  manufacturing facility where workers endure poor working conditions, long hours, low wages and other viol ations of labor rights (Oxfam, 2012). Sportswear brand Nike illegally forced people in Vietnam to work 65 hours per week, for 15cents per hour, Nike publicly denies violating the legal minimum wage of $45 per month, butRead MoreUnited States Income Distribution867 Words   |  3 Pagesan increase from 27% in 1996 to 45% in 2001. The study also suggested that although there is income inequality amongst the different households however there is inequality even amongst the top 10% of earners as public figures like entertainers and CEO’s have increased their pays much faster than professionals who require high skills like investment bankers and lawyers. Writer Annie Lowrey in her online article The Rich get Richer through the Recovery, writes that ever since the US Government started

Creative Writing A Dream Come True Essay Example For Students

Creative Writing: A Dream Come True Essay Creative Writing: A Dream Come TrueChad Jay Yr.11There I was, sitting on my bed at 2:30 am. Wondering about the dream Ijust had. Not only was it stupid, but I have never had such a weird dream. Itwas really different. The dream was about a little dog. The dog was walking on my chest, whileI was lying on something soft. I think it was a mattress. The puppy walkedtowards y waist. I knew that it was going to bite. Get lost. I yelled. The dog remained calm. Now it was standing on my waist. It lowered itscute head, and sniffed my pockets. I was surprised. Why didnt it bite? Then thedog was walking towards my chest. This time I wasnt scared. It opened its mouthand lowered its head again. This time my heart stared to thump. Was it going tobite me? No, it just licked my cheek. Even before it finished licking my cheek,I came to my senses. I didnt understand what I dreamt about. After thinkingabout the dream for about ten minutes a went back to sleep. By next morning I had forgotten all about the dream. That morning , Iwas late as usual. I ran to the bus stop with my briefcase. My tie flew in themorning wind. Only thing that I hoped was that I would not be late to work, Ihad been warned couple of times about me being late. Luckily the bus too waslate as usual. As I was boarding the bus I looked up for a vacant seat. What I saw thenwas quite unbelievable. Instead of looking for an empty seat I was perving on abeautiful woman. She looked to be in her early 20s. The most outstanding featureshe had was her attractive blue eyes. Her clear eyes did really amaze me. Shehad fair smooth skin and shiny blond hair. I have never seen any one sobeautiful in my whole life. I looked at her clear blue eyes again, but this timeI realised that they were staring right back at me. I was really embarrassed. All I managed to do was to smile. When I did, she smiled back at me. Her smilereally matched her beauty. I was captivated by her looks. Your change mate. Said the driver as he handed me the ticket and thechange. I was surprised to see that there was an empty seat next to her. Whydidnt anyone else sit next to her, didnt they notice her beauty? I knewexactly where to sit. As I sat next to her, she smiled and introduced herself. Iwas really surprised. I knew that it was my lucky day. Hi. She said, Im Lisa. Whats your name?. UmIam Jack I mumbled. I havent seen you catching this busbefore. There were so many things I wanted to ask her, but I didnt know whereto start. Where do you work?. Lisa asked. Commonwealth Bank, the City branch I replied What about you?Thompson Solicitors, Its in Bourke Street. I suppose you are going tocatch a train as well?. Lisa answered. Yes. I always catch public transport to work because I dont have tobother about parking. I said. During the next half hour we both exchanged our thoughts and feelings. Ialso found out that she was twenty-two and most importantly, single. I feltreally lucky. We both got off the train together. We were holding hands. I knewthat I would be late for work once again. I didnt really care about work, all Ihad in my mind was Lisa. As we were walking down the Flinders Street Station Ifelt really special. She suddenly stoped. She turned towards me and stared inmy eyes. She kissed me and said that she had to go. .ue6ae2e5ac58960b1bae340cd21f07d4b , .ue6ae2e5ac58960b1bae340cd21f07d4b .postImageUrl , .ue6ae2e5ac58960b1bae340cd21f07d4b .centered-text-area { min-height: 80px; position: relative; } .ue6ae2e5ac58960b1bae340cd21f07d4b , .ue6ae2e5ac58960b1bae340cd21f07d4b:hover , .ue6ae2e5ac58960b1bae340cd21f07d4b:visited , .ue6ae2e5ac58960b1bae340cd21f07d4b:active { border:0!important; } .ue6ae2e5ac58960b1bae340cd21f07d4b .clearfix:after { content: ""; display: table; clear: both; } .ue6ae2e5ac58960b1bae340cd21f07d4b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue6ae2e5ac58960b1bae340cd21f07d4b:active , .ue6ae2e5ac58960b1bae340cd21f07d4b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue6ae2e5ac58960b1bae340cd21f07d4b .centered-text-area { width: 100%; position: relative ; } .ue6ae2e5ac58960b1bae340cd21f07d4b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue6ae2e5ac58960b1bae340cd21f07d4b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue6ae2e5ac58960b1bae340cd21f07d4b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue6ae2e5ac58960b1bae340cd21f07d4b:hover .ctaButton { background-color: #34495E!important; } .ue6ae2e5ac58960b1bae340cd21f07d4b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue6ae2e5ac58960b1bae340cd21f07d4b .ue6ae2e5ac58960b1bae340cd21f07d4b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue6ae2e5ac58960b1bae340cd21f07d4b:after { content: ""; display: block; clear: both; } READ: Social issues of Police Discretion EssayWhere are you going?. I asked sadly. I have to go to work. Lisa replied. She hugged me once more and left. When she hugged me if felt strange. Noone has ever hugged me that tightly. I walked towards the Elizabeth Street exit. All I was thinking about wasLisa. Will I ever see her again? I didnt notice the ticket Inspector until hetapped me on the shoulder and requested to see my ticket. I felt my back pocketfor my wallet. It wasnt there. In fact it wasnt in any of my pockets. Whathappened to my wallet, I wondered. I told the Inspector that I have lost mywallet. He said that it wasnt a good enough reason for travelling on publictransport without a ticket, and stated to write my fine. As he handed me the$100 fine I stated to think about my wallet. And Lisa. Now it seemed more clear to me. Lisa must have been a pick-pocket. I didsee an article about pick-pockets operating in the city. I felt reallyhumiliated. I couldnt believe how stupid I was. I will never forget Lisa, orthis incident. I did really enjoy the moment that we kissed. But I cant believehow someone that beautiful could be such a bitch. As I arrived at work, I was confronted by the manager. He really waspissed a me. After yelling his head off at me, he asked why I was late. Iexplained the whole story to him. From his facial expression I knew that hedidnt believe me. He said that he couldnt put up with me any more, and firedme. I really was having a bad day. I lost my wallet containing $160, got a $100fine for catching a train without a ticket and lastly lost my job. All thanks tothat bitch Lisa.

Business Media Design Media Advisory

Question: Discuss about the Business Media Design for Media Advisory. Answer: Introduction The ICC cricket world cup 2019 will be held by England and Wales. The scheduled dates for the event have been considered to be from 30th May to 15th July 2019. The tournament is the 12th Cricket World Cup and is also the fifth time that the tournament is being held by England and Wales. The decision has been taken after England and Wales decided to opt out of the rights to hold the World Cup in 2015. The tournament was held by Australia and New Zealand because of this reason. However, the World Cup tournament for the year of 2019 has been scheduled for England and Wales. As per the schedule, the opening match would be played at the Oval stadium and the final would be played at the famous Lords stadium. However, the tournament has been criticized a lot owing to its elitist nature. The tournament would consist of just 10 teams and would not consist of associate teams. The 10 teams consist of Australia, South Africa, New Zealand, India, England, Sri Lanka, Bangladesh, Pakistan, West Ind ies, Afghanistan, Zimbabwe, and Ireland. The spot of Australia is especially significant as it is the defending champion in this case. The World Cup tournaments of 2011 and 2015 consisted of 14 teams in the tournament. However, the decrease in the number of teams is being made this year for the first time owing to a decision by the ICC. Media Plan The Media Plan for the Australian Cricket team should be to create hype for the event and Australian Teams role in it. This wouldnt be a much difficult job as the team is already popular among the general population in the country and is the most loved sport in the country(Austin and Doust, 2007). Also, the popularity of the Australian team is present in other nations as well that do follow cricket in a direct or indirect manner. As a result, the promotion of the fact that the team is playing in the tournament is enough to create the necessary hype for the team(Billings, 2011). As it is one of the most important events in the country, the brands are eager to associate with the event in order to gain a surge in the popularity of their brands. As a result, the promotion within the country is not an extremely difficult task in itself. The media plan thus extends to all of the print as well as the electronic media. Media Opportunities Media Outlet 1 Media Outlet 2 Media Outlet 3 Advertisements Advertisements in television Advertisements in Newspapers Advertisements in all social media Discussion Panels Discussion shows based on cricket as Television shows. The various television shows would highlight the role of the Australian cricket team which would in turn work as a promotional activity for the sport as well as the team. The publication of interviews of various experts would act as a promotional activity in this field(Bingham and Conner, 2010). The publication of related stories would provide the people to connect and consider the various aspects The creation of discussion groups in social media would again be an important Activity in this regard. The creation of such groups and forums would cause the population to be directly involved in the various aspects and engage a more deeper understanding and feeling of entitlement. In such a case, since this is an event that is so closely connected to the population, there is a great scope for this thing working in a positive manner. Promotional activities The associations with various brand is one of the most important promotional activities in this case(Wigley and Meirick, 2008). The brands would in fact be eager to associate with the event as they all know that there is a deep emotional aspect of the general population associated with the event and as a result, there is a scope for the brands to expand and gain a large market in case it associates with this event. The event needs to open up to more people with various offers that lure more enthusiasts into the event. Although there is no need for luring people into the various proceedings, the offers would come from various sponsors as it is from where all the expenses would be made(Scott and Jacka, 2011). The event thus does not face any expenses directly in this regard which would benefit it from all directions. Media plan is needed to obtain media coverage A media plan is the most important part of any event before it goes into action. Media coverage is important so that people know that an event is taking place. Although an event as big as the ICC Cricket World Cup does not need promotions of such scale, it is important for it to gain maximum media coverage owing to its worth as an event(Cozier, 2006). The various media would be in fact eager to associate with the event and as a result, there wouldnt be much difficulty finding sponsors for the event. However, there needs to be extensive media coverage and as a result, the event needs to make its presence felt across all the platforms in a manner that it is quite evident how large the event is(Evans, 2008). The presence across all platforms which include the print media, the electronic media as well as the online platform would help in providing the event with the necessary foothold that it needs. Fact Sheet The fact sheet for this event needs to highlight the Australian teams past history as well as the teams present condition. It also needs to highlight the condition that the team would be in while it goes on to the next world cup. The highlighting of this factor would provide the event with the necessary means to gain importance and the credibility of the team in the tournament(Gamache, 2014). If it is not portrayed as a major player in the event, it would not evoke much interest in the event itself among the Australian audience(Hundley and Billings, 2010). As a result there is a need for highlighting the various achievements of the Australian cricket team in its past performances. First and foremost, the fact that needs to be highlighted in this case is that the team is one of the oldest cricket teams in history having played the first ever test match in 1877. Also , the fact that the team is ranked first in the current ODI world rankings. However, the most important fact that needs to be highlighted here is that the team has won the World Cup tournament for a record five times that has never been done by any other team. This puts the Australian team in a league of its own(Jordan, 2011). Also, the record for the most number of consecutive world cup final appearances is held by the Australian Cricket team itself. As a result, there should be a promotion of the team as one of the dominant forces in this tournament. The importance of the fact sheet lies in the fact that the fact sheets would once again ignite the passion that people have for the tournament that comes once in four years(Scott Reinardy, 2009). As a result, the fact sheets can take the form of leaflets and other means that would make its way into the common people where they would work as a catalyst making people interested in the event(Majumdar and Gemmell, 2008). As a result, the fact sheet would be important in gaining media coverage. This is because, the fact sheet would play an important role in deciding the content of the media. The content of the media would thus prove to be an important factor that helps in the involvement of the people in the event. Media Guide The media guide would help in the promotion of the event in a case where even the brands associated with them would benefit from them. The media guides would consist of all the information about the players and their statistics. The media guides would be helpful in the manner where the excitement relating to the event would be heightened(Picard, 2005). The media guide can be distributed by the various brands themselves that would benefit them as well ensure the presence in the various media platforms. The media guide would not be an extremely important article in itself. However, they would possess value to the general population just because they possess a brand value in themselves(Ralston, 2012). The feeling of belonging to the group would provide the general population with a reason to gain access to the media guides which in turn would add value to the tournament. Although it is not about adding value, as the event itself has a value, the presence of a media guide would help in m aintaining the glamour of the event. Event Background The ICC cricket World cup is the biggest event in the world of cricket. The event has a long history and is always the most awaited event for any cricket fan as well all the cricket playing nations in the world. The ICC cricket world cup 2019 would be the 12th world cup since the first one held on June 1975. The 2019 cricket world cup is also the fifth world cup to be held by England and Wales. As a result, the event is going to be a large one in itself Participating Teams The teams participating in the tournament have decreased from 14 in the previous ones to only 10 this time. This decision has been taken by the ICC and has faced a lot of controversy. The 2019 World Cup will incorporate 10 teams, a decrease from past World Cups in 2011 and 2015 which highlighted 14 bunches. The hosts England, and the fundamental seven unique gatherings in the ICC rankings , beginning 30 September 2017, will obtain customized ability with the remaining two spots being picked by the 2018 Cricket World Cup Qualifier in Bangladesh(Vogan, 2015). This suggests ICC Associate and Affiliate people, which had heretofore been guaranteed four spots through the Qualifier, can be addressed by at most two gatherings and conceivably none at all if they are beaten by Full Members in the Qualifier. This furthermore suggests no under 2 Test playing nations will play in the qualifying rivalry and along these lines a Test nation could miss the World Cup shockingly(Thomas, 2011). The desi gn for the opposition will have one and only assembling so every gathering will play 9 accumulate beguilements before 2 semi finals and a last. The 10 teams consist of Australia, South Africa, New Zealand, India, England, Sri Lanka, Bangladesh, Pakistan, West Indies, Afghanistan, Zimbabwe, and Ireland. Australia is the defending champion and it is because of this that there is a special importance to the team in this regard. Player Info The 15 players that are supposed to be present in the team are as follows. Michael Clarke Captain Age:33 years Playing role:Middle-order batsman Batting:Right-hand bat Bowling:Slow left-arm orthodox George Bailey Vice-Captain Age:32 years Playing role:Top-order batsman Batting:Right-hand bat Bowling:Right-arm medium Pat Cummins Age:21 years Playing role:Bowler Batting:Right-hand bat Bowling:Right-arm fast Xavier Doherty Age:32 years Playing role:Bowler Batting:Left-hand bat Bowling:Slow left-arm orthodox James Faulkner Age:24 years Playing role:Bowling allrounder Batting:Right-hand bat Bowling:Left-arm fast-medium Aaron Finch Age:28 years Playing role:Top-order batsman Batting:Right-hand bat Bowling:Slow left-arm orthodox Brad Haddin Wicketkeeper Age:37 years Playing role:Wicketkeeper batsman Batting:Right-hand bat Josh Hazlewood Age:24 years Playing role:Bowler Batting:Left-hand bat Bowling:Right-arm fast-medium Mitchell Johnson Age:33 years Playing role:Bowler Batting:Left-hand bat Bowling:Left-arm fast Glenn Maxwell Age:26 years Playing role:Batting allrounder Batting:Right-hand bat Bowling:Right-arm offbreak Steven Smith Age:25 years Playing role:Allrounder Batting:Right-hand bat Bowling:Legbreak googly Mitchell Starc Age:24 years Playing role:Bowler Batting:Left-hand bat Bowling:Left-arm fast David Warner Age:28 years Playing role:Opening batsman Batting:Left-hand bat Bowling:Legbreak Shane Watson Age:33 years Playing role:Allrounder Batting:Right-hand bat Bowling:Right-arm fast-medium Venues Venue City County team Capacity Edgbaston Cricket Ground Birmingham Warwickshire 25,000 County Cricket Ground Bristol Gloucestershire 17,000 Sophia Gardens Cardiff Glamorgan 15,643 Riverside Ground Chester-le-Street Durham 20,000 Headingley Leeds Yorkshire 17,500 Lord's London Middlesex 28,000 The Oval London Surrey 23,500 Old Trafford Manchester Lancashire 22,000 Trent Bridge Nottingham Nottinghamshire 17,001 Rose Bowl Southampton Hampshire 25,000 County Ground Taunton Somerset 8,500 The venue list for this event has not been released. Regardless, on 17 December 2014, the ECB showed that the last would be held at Lord's, and the semi-finals at Old Trafford and Edgbaston Cricket Ground. Besides, opening match of the opposition will be held at The Oval Media Release The media release for the event would be one that highlights the various venues and the various events that would take place in this case(What Goes Into Media Plan Development?, 2016). The events would be one that would highlight the importance of the team in the situation and also provide the general population with a thing to look forward to(Reed, 2011). The media release would thus be one that would have an impact on the people. The media release would be targeted towards obtaining maximum media coverage where the people would also be involved in the event. The involvement of the people in the event would provide a mass hysteria that is quite important in an event of this scale(Raney and Bryant, 2006). The media release would thus be one that has the ability to match up to the standards that have already been set by the world cup tournament. The event is not one where it needs to do something to gain attention from the people. Rather, there is a need for the development of a media plan that is fit for an event of such a caliber. Media advisory A media advisory would be mandatory in this case. The media advisory would only be present to add value to the media release more than anything else(Rowe, Will and Linton, 2010). The media coverage would be worthless without a media advisory. The media advisory would perform the important task of getting the news out. The involvement of important personalities in the event would add value to the event in a manner where the event would be benefitted. References Austin, T. and Doust, R. (2007).New media design. London: Laurence King Pub. Billings, A. (2011).Sports media. New York: Routledge. Bingham, T. and Conner, M. (2010).The new social learning. Alexandria, Va.: ASTD Press. Cozier, T. (2006).Wisden history of the cricket World Cup. Alton: Wordsmith International. Evans, D. (2008).Social media marketing. Indianapolis, Ind.: Wiley. Gamache, R. (2014). The espn Assemblage: The Political and Cultural Economy of Late Sports Capitalism.Journal of Sports Media, 9(1), pp.71-93. Hundley, H. and Billings, A. (2010).Examining identity in sports media. Los Angeles: Sage Publications. Jordan, L. (2011).Sports event management. Farnham, Surrey, England: Ashgate Pub. Majumdar, B. and Gemmell, J. (2008).Cricket, race and the 2007 World Cup. London: Routledge. Picard, R. (2005).Media product portfolios. Mahwah, N.J.: Lawrence Erlbaum. Ralston, M. (2012). Building a Social Media Plan To Bridge the Generation Gap and Strengthen Your Business Plan.Proceedings of the Water Environment Federation, 2012(1), pp.321-329. Raney, A. and Bryant, J. (2006).Handbook of sports and media. Mahwah, N.J.: L. Erlbaum Associates. Reed, S. (2011). Sports Journalists' Use of Social Media and Its Effects on Professionalism.Journal of Sports Media, 6(2), pp.43-64. Rowe, R., Will, G. and Linton, H. (2010).Graphic design portfolio strategies for print and digital media. Upper Saddle River: Prentice Hall. Schimmel, K. and Nicholls, J. (2011). Segmentation Based On Media Consumption: A Better Way To Plan Integrated Marketing Communications Media.JABR, 21(2). Scott Reinardy, (2009). Back to the Basics: Teaching the Teachers of Sports Journalism and Media.Journal of Sports Media, 4(2), pp.85-91. Scott, P. and Jacka, J. (2011).Auditing social media. Hoboken, N.J.: Wiley. Thomas, J. (2011). Twitter: The Sports Media Rookie.Journal of Sports Media, 6(1), pp.115-120. Vogan, T. (2015).ESPN. Urbana: University of Illinois Press. What Goes Into Media Plan Development?. (2016).Nonprofit Communications Report, 14(8), pp.8-8. Wigley, S. and Meirick, P. (2008). Interactive Media and Sports Journalists: The Impact of Interactive Media on Sports Journalists.Journal of Sports Media, 3(1), pp.1-25. Cozier, T. (2007).The legacy. Bridgetown, Barbados: Nation Publishing Co. Limited. Pearson, A., Finch, A., Cowlin, C. and Bird, D. (2008).The cricket quiz book. Essex: Apex. Pritchard, A. (2016). Its not just cricket the portfolios of the English/Welsh cricket teams.Sport, Business and Management: An International Journal, 6(1), pp.19-35. Speed, M. (2011).Sticky wicket. Pymble, N.S.W.: HarperCollins Publishers. Gweshe, T. and Durbach, I. (2013). An analysis of the efficiency of player performance at the 2011 Cricket World Cup.ORiON, 29(2), p.137. Lorde, T., Greenidge, D. and Devonish, D. (2011). Local residents perceptions of the impacts of the ICC Cricket World Cup 2007 on Barbados: Comparisons of pre- and post-games.Tourism Management, 32(2), pp.349-356.

A video game characters résumé stacked with relevant usable keywords

A video game characters rà ©sumà © stacked with relevant usable keywords The beginningsHave you ever played the game Getting Over It? It’s a terrible, terrible game created by Bennett Foddy where you play as a man sitting in a cauldron, and the entire purpose is to climb up a very large hill with a hammer. Sounds simple in theory, but in the words of the creator, this game is made to hurt people. And it does that well.We used to play this game on our breaks. I say used to, because after falling off the cliff so many times and having to start over, Michael (the owner of the company) uninstalled it from Steam in a fit of climbing rage (or moment of clarity, depending on how you want to see it). And all was well in the land of Full Stack Talent.A few days after The Great Uninstallationâ„ ¢, we were all working quietly at our desks and Michael turned to us and said â€Å"Wouldn’t it be funny if we made a rà ©sumà © for a climber, but like, we put a bunch of developer keywords in there and see if any recruiters reach out to us?†And th us, Django Ovrette was born.We created a doc file on our shared Google drive and off we went writing a rà ©sumà © for a professional climber, stacking it with as many dev keywords as we could. My personal favorite is â€Å"pretty huge python, or php, as I like to call him.† We spent a couple of hours perfecting the rà ©sume (stopping to cry-laugh a few times), creating a google voice number and a new email address, and when we were done, off Django went to the internet! We then searched for a few of the keywords (like php, yii, django, etc) and there he was in all his glory.Django, in all his glory. Can you catch all the references? Hint: there are a LOT.  hbspt.cta.load(2785852, '9e52c197-5b5b-45e6-af34-d56403f973c5', {});We went back to work, and waited for the calls and emails to roll in – and it didn’t take long. We posted the rà ©sumà © on January 26th (a Friday, for reference) in the afternoon and had emails when we came in on Monday morning.Being t hat I’m a huge data nerd, I took the liberty of compiling some information on the recruiters who reached out to Django.As of January 26th (keep in mind, this is less than a month), Django has received:110 emails50% (roughly) were form letters – these came mostly from big recruiting agencies50% (roughly) were personalized for Django15 phone calls8 voicemailsOf these communiquà ©s, 2 voicemails stood out. One was a recruiter from a small, local firm stating that she wasn’t sure what Django’s role at Dick’s was, but she wanted to speak to him about his experience, because â€Å"clearly you have some dev knowledge, but I can’t tell if this is a joke or not.† She ended up calling Django twice and emailing once.The second voicemail came from a senior recruiter at a mid-sized recruiting company, and it started with her laughing and saying this was the best thing she had seen in 17 years as a recruiter. She continued by saying she printed it out and passed it around the office, and asked for a call back because she wanted to know who was â€Å"really behind this.† We saved that voicemail.Our takeawayWhat we learned from Django’s foray into job searching is that, unfortunately, most big recruiting firms frankly don’t seem to actually spend any time on you. Form letters, keyword searching rather than actually reading your rà ©sumà ©, emails only with no call follow up, etc. Django saw much better communication with the folks who came from small recruiting agencies – they reached out with personalized emails and followed up with calls. Being that we are a small recruiting agency ourselves, we really appreciated seeing the parallels, and it reinforced that we’re doing it right by going for quality over quantity.Words of adviceBig guys, don’t forget your candidates are people. Spend the time to actually read their rà ©sumà ©s and see if the qualifications actually match instead of running their CV through a keyword search. We know your time is limited (trust us, we do) but so is the candidate’s – and they deserve to have someone who is dedicated to finding them the best career match possible.Small guys, keep it up. Your personal touch and solid, constant communication and follow-ups are immensely appreciated, and probably make the difference on whether a candidate/client will want to work with you or not.- About the authorThis article was written by Roxanne Williams, who works at Full Stack Talent, a technology recruiting agency in Tampa, FL.

Free Essays on Clausewitz Strategy Tactics

as dealing with the big picture in a military campaign, including the overall plan for winning a war as a whole and at a large-scale level. In his magnum opus of military policy, the noted Prussian author, Karl von Clausewitz, described strategy, which he viewed as more of an art, as the planning of a whole campaign and conversely described tactics, which was viewed as being generally more scientific in character, as the planning of a single battle. Clausewitz asserts these general beliefs when he makes the statement â€Å"Tactics is the art of using soldiers in battle; strategy is the art of using battles to win a war.† In Clausewitz's theory, all military strategy is part of the larger political pattern, yet his definition of strategy emphasizes battle, which implies the assumption that Clausewitz’s characterization of strategy makes it’s basis in the proper execution of tactics, and, logically, subsequent tactical maneuvers. Clausewitz states that war is an effort that requires infinite patience and strength, but is usually decided in a major battle. As he states quite clearly, time after time, "there is only one means in war: combat." The subtlety that one must be aware of here is that by "combat" Clausewitz means not only the actual bloody clash of armed men on the field of battle but also the potential for clashes. The distinction is crucial. He... Free Essays on Clausewitz Strategy Tactics Free Essays on Clausewitz Strategy Tactics Strategy has been defined in the dictionary as the military science, or art, of marshaling a nation’s military, political and economic capabilities to bring about a desired military result, whereas tactics can be defined as being the military science of obtaining objectives through the deployment and maneuvering of soldiers, ships and planes, etc. Straightforwardly, in tactics the means are the fighting forces and are generally described as dealing with the smaller picture and the most immediate plans for winning a battle; while strategy instead can be described in other words as dealing with the big picture in a military campaign, including the overall plan for winning a war as a whole and at a large-scale level. In his magnum opus of military policy, the noted Prussian author, Karl von Clausewitz, described strategy, which he viewed as more of an art, as the planning of a whole campaign and conversely described tactics, which was viewed as being generally more scientific i n character, as the planning of a single battle. Clausewitz asserts these general beliefs when he makes the statement â€Å"Tactics is the art of using soldiers in battle; strategy is the art of using battles to win a war.† In Clausewitz's theory, all military strategy is part of the larger political pattern, yet his definition of strategy emphasizes battle, which implies the assumption that Clausewitz’s characterization of strategy makes it’s basis in the proper execution of tactics, and, logically, subsequent tactical maneuvers. Clausewitz states that war is an effort that requires infinite patience and strength, but is usually decided in a major battle. As he states quite clearly, time after time, "there is only one means in war: combat." The subtlety that one must be aware of here is that by "combat" Clausewitz means not only the actual bloody clash of armed men on the field of battle but also the potential for clashes. The distinction is crucial. He...

Research Paper Example | Topics and Well Written Essays - 250 words - 18

Research Paper Example Indeed, it was ultimately an expression of America’s character during that era. 2. The American lifestyles: Though it is a little bit hard to take this point as a form of serious criticism, most American lifestyles and way of life was so fascinating. This depicted America as being a violent country. That most Americans often feed on a constant diet of bloody television programs, movies, as well as murder mysteries (Henry, 19).These have often translated into the practical senses of Road rage, beatings, highway killings, and even murder of those who seem different. This facts and events can be drawn from accident reports, newspapers, labor statistics, and even from the local histories. 3. The entire American Revolution: This was the ultimate revolution that led to the creation of US. It started as the colonies’ political upheaval against the British Empire, and profoundly turned out towards influencing the nineteenth century Europe through demands for immediate radical social and political changes (Henry,